the presence of, or support for the presence of, several distinct cultural or ethnic groups within a society.
WE FOCUS ON MULTICULTURALISM
GET COMFORTABLE WITH BEING UNCOMFORTABLE
MEET OUR FOUNDER
From Chicago’s Southside to some of the world’s largest global brands including L'Oreal, Unilever and PepsiCo, LaShãda has traveled more than miles to acquire a unique skill set that connects big vision commerce with the cultural perspective of complex consumer markets.
Navigating an unorthodox route to corporate success, she often found she had to encourage her peers and leaders to reach diverse minority audiences with messaging that would relate to their buying motives. This meant she also had to learn how to translate company goals into strategies that would earn the desired results within this audience. Successfully utilizing this dual communication model, and recognizing the need for it in the broader marketplace, led LaShãda to launch 1 COVE.